Templates · Marketing
Campaign brief
Objective, audience, the one message, channels with dates and budget, and how you will know it worked.
Opens as a doc of yours after sign-in — every section editable, nothing fixed.
On the page
Objective · Audience · Message · Channels · Timeline · Success
Preview
Campaign · Owner · Runs from — to
Objective
One sentence. What changes if this works.
Audience
Who, where they are, what they believe today.
Message
The one thing they should remember. If it needs a second sentence it is two messages.
Channels
Channel | Asset | Goes live | Owner | Budget |
|---|---|---|---|---|
Timeline
Brief approved
Creative drafted
Creative approved
Live
Readout
Success
Metric | Baseline | Target | Actual |
|---|---|---|---|
Readout — write this after it ends
What worked, what did not, what we would do again.
Looking for a different starting point? Back to the gallery.