Note-taking method
Best GTD for Marketing Managers
Getting Things Done — a workflow for capturing and processing tasks. For marketing managers, the working week is competitive intel and campaign learnings scattered across docs and tools. The rest of this page is the method, cut for that week.
By tentus team · Updated 2026-09-20
What GTD actually asks of you
Get every commitment out of your head and into one trusted inbox, then decide the very next physical action for each.
Lists are organized by the verb — call, draft, review — never by topic. The non-negotiable part is the review: without it the lists rot into noise within two weeks.
How marketing managers put it to work
- 1
Post-mortems that survive the campaign
Each campaign's learnings are captured against its results — what the click-through actually was, what the messaging assumption got wrong. Next quarter's brief starts from evidence, not vibes.
- 2
Competitive watch with a memory
Competitor pages, launches, and pricing changes are captured as they happen and connected over time. A competitor's third repositioning attempt in a year is a pattern; three separate screenshots are noise.
- 3
A library of what worked
The phrases, hooks, and subject lines that performed are quoted with their numbers attached. New copy starts from the library instead of a blank doc and a hunch.
The capture habit, the linking, and the retrieval are the parts tentus automates — gtd without the daily upkeep.
Try it with tentus
tentus makes GTD practical for marketing managers. Capture, link, and retrieve without the busywork.
Other methods worth trying
Zettelkasten
A slip-box method for connecting atomic ideas into a web of knowledge.
PARA Method
Organize information by Projects, Areas, Resources, and Archives.
Atomic Notes
One idea per note, linked to others through context.
Progressive Summarization
Layer summaries on top of captured content as you revisit it.
GTD for other roles
Product Managers
juggling research, specs, stakeholder feedback, and launch plans across multiple tools.
Software Engineers
losing context between code reviews, incident postmortems, and technical research.
Designers
scattered moodboards, design critiques, and research that never gets referenced again.
Researchers
drowning in PDFs and citations with no way to connect findings across projects.